100 key influencer interviews tested brand positioning and disrupted the graduate recruitment marketplace

RESULT:

  • Brightsparks is a leading recruiter that is using its unique position within the UK’s Temporary and Events staffing sector to disrupt graduate recruitment
  • We developed a marketing strategy and created a new brand strategy for Brightsparks which helped redefine the business’ unique product offering

FINDING:

  • By conducting industry analysis as well as one-to-one interviews with representatives of all four of Brightsparks’ core target audiences, we were able to identify the messages, tonality and marketing channels which would best allow us to convey our proposition

WINNING:

  • The insight process enabled us to then create a detailed consumer and B2B marketing strategy
  • Using content, speaker opportunities, social, and digital channels we have been able to position Brightsparks to both candidates and clients as the go-to service

KEEPING:

  • Part of Brightsparks’ unique model is taking people from their first part-time job through to the career of their choice
  • Communicating this message clearly and powerfully through content and the brand was central to the campaign

DEVELOPING:

  • As a disruptor and innovator Brightsparks is redefining how the graduate recruitment sector works, so we needed to create a marketing strategy that enabled this boldness of vision