1:1.33 marketing ROI achieved in first month of consumer launch

RESULT:

  • Our work with Tradelinens, a leading UK supplier of high quality linens to the 5 star and boutique hotel industry, involved developing and successfully launching the consumer facing e-commerce brand Tielle Love Luxury
  • Within the first month we achieved an average customer spend of £257 (a marketing ROI of 1:1.33)

FINDING:

  • We identified the most cost effective audiences for Tielle Love Luxury’s different product ranges
  • We created ROI models and captured insights that allowed us to assess the best marketing channels for the ranges and seasons

WINNING:

  • Our brief was to drive initial traffic to the website through the launch
  • We created and implemented the SEO strategy, as well as launching social channels across Facebook and Instagram, designing a digital advertising campaign across paid search and Facebook, and developing a PR campaign

KEEPING:

  • By capturing and analysing web and social data, we were able to create a probability model that allowed us to identify what revenue could be generated via each marketing channel
  • We supported the digital activities with a national PR campaign with high profile coverage in titles such as Harper’s Bazaar and The Financial Times, helping to establish a reputation for quality and excellence

DEVELOPING:

  • The insights were used to optimise the design, messaging and UX of the website, to help increase conversions and customer spend