15 major high street retailers adopted the product after PR and content marketing campaign.

RESULT:

  • We helped to create national awareness and build trust and credibility for the UK’s first supplier of digital receipts and end-to-end customer data analysis
  • Yocuda (‘Your Customer Data’, formerly known as eReceipts) is the number one provider despite multiple players entering this market and benefitting from Yocuda’s initial education
  • Our campaign converted scepticism into B2B adoptions including Argos, Debenhams, Halfords and Monsoon Accessorize

FINDING:

  • We identified the potential UK retail trade target audiences and the best channels to reach them with

WINNING:

  • As first to market, we had to convince multi-billion pound businesses to try a new technology
  • A carefully crafted PR and content marketing campaign showed the benefits and opportunities whilst instilling confidence and trust
  • High profile business media coverage on credible channels BBC Breakfast and Radio 4 and round tables with relevant media generated mass awareness, credibility and debunked any misconception
  • This was supported with trade PR and content marketing that provided more detailed analysis of the benefits of Yocuda for businesses

KEEPING:

  • Our content marketing campaign kept retail decision makers consistently informed

DEVELOPING:

  • We helped to drive the next stage of Yocuda’s growth with the launch of its new landmark service – the world’s first end-to-end in-store customer identification and engagement solution
  • This gives retailers the power to identify and engage 100% of in-store customers in real time
  • We helped Yocuda to increase its B2B customers’ LTV (Life-time Value) through further PR and content marketing

www.yocuda.com/