Understanding your sector, the intricacies of your business and why customers will use your product


To understand what marketing strategies will help your business outperform its competitors and drive the most effective results, we believe it’s critical to have a deep understanding of your sector, the intricacies of your business and the customers you need to target.

That way, we can set the right direction for your marketing investment, build highly-customised capabilities for your business, and optimise your whole organisation to take full advantage of opportunities as they arise.

The Thomond Strategy Maxim has been created to help us ask the right questions and identify the correct decisions for your business at every part of this journey:

The Thomond Strategy Maxim

Using the answers to these questions, informed by Thomond’s deep insights and real-world expertise, we’ll find the right route for you and your business, and help you set practical omni-channel strategies to deliver outstanding results.


Where are you now, where do you want to be and what’s the bigger picture?

 

We start by understanding your business objectives and how your brand and products are currently positioned. We look at the values of the business and how these are reflected in the products. We look at where the business is now and where it needs to be in 1, 3 and 5 years.

Where are you now, where do you want to be and what’s the bigger picture?

 

We start by understanding your business objectives and how your brand and products are currently positioned. We look at the values of the business and how these are reflected in the products. We look at where the business is now and where it needs to be in 1, 3 and 5 years.

Where are you now, where do you want to be and what’s the bigger picture?

 

We start by understanding your business objectives and how your brand and products are currently positioned. We look at the values of the business and how these are reflected in the products. We look at where the business is now and where it needs to be in 1, 3 and 5 years.

What territories will you be operating in?

 

We study the geographies and industries where your products have most relevance. We analyse product and category management along with pricing to ascertain where clients should be entering and exiting the marketing mix.

What territories will you be operating in?

 

We study the geographies and industries where your products have most relevance. We analyse product and category management along with pricing to ascertain where clients should be entering and exiting the marketing mix.

What territories will you be operating in?

 

We study the geographies and industries where your products have most relevance. We analyse product and category management along with pricing to ascertain where clients should be entering and exiting the marketing mix.

How and why your target audience will purchase?

 

Using qualitative and quantitative customer insights and segmentation, we identify what will influence your clients’ purchasing decisions.

We also review sales channel effectiveness and customer experience to understand why customers will choose your products and services, and most importantly why they will continue to use them and act as advocates to drive customer-led growth.

How and why your target audience will purchase?

 

Using qualitative and quantitative customer insights and segmentation, we identify what will influence your clients’ purchasing decisions.

We also review sales channel effectiveness and customer experience to understand why customers will choose your products and services, and most importantly why they will continue to use them and act as advocates to drive customer-led growth.

How and why your target audience will purchase?

 

Using qualitative and quantitative customer insights and segmentation, we identify what will influence your clients’ purchasing decisions.

We also review sales channel effectiveness and customer experience to understand why customers will choose your products and services, and most importantly why they will continue to use them and act as advocates to drive customer-led growth.

What skills and capabilities will you need?

 

We identify what capabilities your business should have in order to implement effective marketing strategies.

What skills and capabilities will you need?

 

We identify what capabilities your business should have in order to implement effective marketing strategies.

What skills and capabilities will you need?

 

We identify what capabilities your business should have in order to implement effective marketing strategies.

What processes systems will you require?

 

Finally, we recognise and recommend what systems and management processes need to be implemented to inform your ongoing decision-making processes.

What processes systems will you require?

 

Finally, we recognise and recommend what systems and management processes need to be implemented to inform your ongoing decision-making processes.

What processes systems will you require?

 

Finally, we recognise and recommend what systems and management processes need to be implemented to inform your ongoing decision-making processes.