Masters of Persuasion.
Whether B2C or B2B, emotion is universally the key to persuading anyone in the world.
Data has made us lose focus and not see straight anymore. And by that, we mean that we’ve forgotten what makes us human: emotion. See, even if we have every data point captured about a potential customer – their age, favourite toilet paper, when they’ll scroll on their phone –it won’t tell us how to emotionally connect. And whether you’re B2C or B2B, emotion is key to persuasion.
Creating awareness is easy, it’s creating the need and converting that’s the hard part. That’s where emotion comes in.
Connecting on an emotive level through content is part of the art of persuasion. Master it, and you’ll be more effective at engaging. And as with any art, subtlety is not to be underestimated. It’s not about overstatement or being the funniest. It’s about what will be the most persuasive, what will convert the most. A few small word changes can make a world of difference.
Thomond brings the focus back to true persuasion. In a collaborative approach we’ll assess the context in which you interact with your customers, and how that can be refined and improved. If you’d like for us to work together, get in touch.
Learn Something New.
We all gain from being empowered with knowledge. Marketing shouldn’t be a frustrating black box for the curious. Here’s some of our learnings for you to add value today to clients, bosses, or investors.
Whitepaper
Creating a Killer Ecommerce
Strategy
20 pages of juice. Fundamentals.
Bluepaper
Make Data Work For You, Not Against
We are now swimming in a sea of data. There is one secret in marketing that is more valuable than any channel, tactic, or piece of data.
Orangepaper
Create a Gold Standard Marketing
Strategy
Creating an effective marketing strategy has never been more challenging for scale up businesses. With customers facing so much choice in noisy and crowded market places, it’s more critical than ever before that businesses have an effective strategy.
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Helping Brands Influence Customers to Need The
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info@thomond.co.uk