The Thomond Strategy Maxim.
What is the Goal?
We start by looking at your business objectives. Are you looking at market entry for a product or service, driving market growth or future proofing against competitors and changing sectors?
Who is the Audience?
Using qualitative and quantitative data we then conduct competitor intelligence and market segmentation to identify the audiences that will deliver against your business objectives.
How Should the Brand be Positioned?
Using proven neuroscience insights, our team of experts create highly impactful brand positioning, along with messaging, creative and content to influence, engage and convert your target audience.
Which Channels Should be Used?
We identify exactly which marketing channels will be most effective and profitable to find, convert and retain customers, while driving referral and advocacy.
What Budget is Required?
As business owners ourselves we know how important a profitable ROI is. We work to a CAC budget model which identifies the total budget required to achieve your goals and not just the cost per acquisition.
What Data and Learnings Need to be Captured?
Our focus is to create a structure that allows your business to make informed decisions based on learnings and data so you can continually optimise your marketing return.
Our Sector Expertise.
By using qualitative and quantitative data we are able to apply our strategy process to any
sector. We appreciate though that sometimes there’s no substitute for experience.
Our consumer and B2B teams specialise across the following sectors:
Our Sector Expertise.
Business &
Professional Services
FMCG
Retail
Ecommerce
Technology
SaaS
Leisure &
Entertainment
Food & Drink
Learn Something new.
We all gain from being empowered with knowledge. Marketing shouldn’t be a frustrating black box for the curious. Here’s some of our learnings for you to add value today to clients, bosses, or investors.
Whitepaper
Creating a Killer Ecommerce
Strategy
20 pages of juice. Fundamentals.
Bluepaper
How to Make Data Work For You, Not Against
We are now swimming in a sea of data. There is one secret in marketing that is more valuable than any channel, tactic, or piece of data.
Orangepaper
Create a Gold Standard Marketing
Strategy
Creating an effective marketing strategy has never been more challenging for scale up businesses. With customers facing so much choice in noisy and crowded market places, it’s more critical than ever before that businesses have an effective strategy.
Speak to an Expert Now
Want to take the uncertainty out of your marketing?
Drop your details, have a call with us, and get our impartial thinking around how to best capture your business momentum.
Keep Learning.
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Helping Brands Influence Customers to Need Them
London Office
17 Heathman’s Rd
London
SW6 4TJ
+44 (0) 203 7286 100
info@thomond.co.uk