Essential Insights for Better Investment Decision Making.
Our CARA due diligence product provides investors with a sophisticated evaluation of a business’ ability to deliver sales and revenue growth. It does this by reviewing a business’ capability to drive customer acquisition, retention and advocacy (CARA).

CARA due diligence takes commercial due diligence a step further by giving investors highly valuable insights into the sales and growth channels that can either be scaled or need fixing. It identifies the cost for scaling these channels, gives insight into the time and difficulty of implementing plans, and forecasts the revenue upside.

CARA has been developed by strategic sales and growth consultancy Thomond, whose team have over 20 years’ experience creating, implementing and measuring the results of highly successful growth campaigns for businesses ranging from global brands to high growth scale ups.

Thomond combines qualitative and quantitative data analysis and the latest planning, implementation and analytics tools, including machine learning, AI and neuroscience with real life commercial experience.

The Thomond team includes successful professionals who have set up and exited businesses, managed large global brands, and held senior board positions for sales, marketing and growth.

Quite simply, Thomond provides investors with invaluable insights into a company’s ability to drive and retain sales.

CARA due diligence takes commercial due diligence a step further by giving investors highly valuable insights into the sales and growth channels that can either be scaled or need fixing. It identifies the cost for scaling these channels, gives insight into the time and difficulty of implementing plans, and forecasts the revenue upside.

CARA has been developed by strategic sales and growth consultancy Thomond, whose team have over 20 years’ experience creating, implementing and measuring the results of highly successful growth campaigns for businesses ranging from global brands to high growth scale ups.

Thomond combines qualitative and quantitative data analysis and the latest planning, implementation and analytics tools, including machine learning, AI and neuroscience with real life commercial experience.

The Thomond team includes successful professionals who have set up and exited businesses, managed large global brands, and held senior board positions for sales, marketing and growth.

Quite simply, Thomond provides investors with invaluable insights into a company’s ability to drive and retain sales.

Why CARA insights give
investors a competitive advantage.

Thomond knows from first-hand experience of working with 100s of high growth businesses that the following factors are intrinsic to a business’ ability to grow:

• Ability to generate sustained new customer leads
• Ability to drive efficient conversion of leads to sales
• Ability to optimise life time value of new customers
• Ability to generate advocacy from existing customers.

Too often management plans outline what growth will be achieved with little to no analysis of how this will be achieved. Equally, little evaluation is given to whether the forecast growth is even possible in light of the existing sales and marketing infrastructure.

Without confidence in a business’ ability to drive sustained and accurately forecastable new customer leads, deliver efficient conversion of leads, optimise LTV, and drive advocacy, it is impossible to provide accurate analysis on management’s growth plans. Traditionally not covered by FDD or CDD, CARA analysis provides investors with essential insights on whether management’s growth plan is right, whether it’s feasible and whether other growth tactics should be considered.

Why CARA insights give
investors a competitive advantage.

Thomond knows from first-hand experience of working with 100s of high growth businesses that the following factors are intrinsic to a business’ ability to grow:

• Ability to generate sustained new customer leads
• Ability to drive efficient conversion of leads to sales
• Ability to optimise life time value of new customers
• Ability to generate advocacy from existing customers.

Too often management plans outline what growth will be achieved with little to no analysis of how this will be achieved. Equally, little evaluation is given to whether the forecast growth is even possible in light of the existing sales and marketing infrastructure.

Without confidence in a business’ ability to drive sustained and accurately forecastable new customer leads, deliver efficient conversion of leads, optimise LTV, and drive advocacy, it is impossible to provide accurate analysis on management’s growth plans. Traditionally not covered by FDD or CDD, CARA analysis provides investors with essential insights on whether management’s growth plan is right, whether it’s feasible and whether other growth tactics should be considered.

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Through Strategic Marketing.

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London
SW6 4TJ

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info@thomond.co.uk

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