Integrated Marketing Strategy, PR, Content
OneMarket
Global Leading Retail Platform
Brand Strategy, Visual Identity
James Read
Using industry and psychographic research we developed a new brand identity and positioning for the global brand which allowed it to create stand out in a highly congested marketplace. Brand identity has been applied to through-the-line channels including, website, digital, print, TV and social with incredible results.
Integrated Marketing Strategy, Activation
Scotsdales
Leading Independent Garden Centre Chain
Created loyalty scheme so Scotsdales could identity the 1 million customers that pass through its stores each month. Using the data from the loyalty scheme we then created highly targeted marketing campaigns based on people’s purchasing habits. We also refreshed the brand identity and positioning to make it more relevant to the changing demographic in the Cambridge area.
Brand Positioning, Integrated Marketing Strategy, Activation
EyeQuant
AI Design Tool
Using industry and psychographic research we developed a new brand identity and positioning for the global brand which allowed it to created stand out in a highly congested marketplace. Brand identity has been applied to through-the-line channels including, website, digital, print, TV and social with incredible results.
Integrated Marketing Strategy
Chestnut
Boutique Pub and Hospitality Group in East Anglia
Provided deep dive strategic review for rapidly growing boutique pub group. Used industry insights and on the ground market research and customer interviews to develop new brand and product positioning. Worked alongside senior management and individual pub managers to provide full outsourced marketing department and scale activities as group grew.
Integrated Marketing Strategy, Activation
Premium Consumer Linen Website
Scaled high growth for luxury linen brand with through-the-line marketing strategy and campaign management. Campaigns include PR, organic social, Google Ads, affiliates, along with brand and UX optimisation.
Brand Strategy, Visual Identity
Mylee
Professional Beauty Ranges for At Home Use
Conducted industry and consumer research and used latest neuroscience techniques to create new brand strategy, including visual identity, positioning and messaging to help at-home beauty brand create a compelling proposition and outperform its competitors.
PR, Thought Leadership
Automated Candidate Referencing Software
Developed brand positioning for PR and content campaign. Created thought leadership for placement with key trade and vertical titles. Developed case studies.
Brand Positioning, PR
Beulah
Luxury Ethical Womens Wear
Created brand strategy, including messaging and positioning that allowed the brand to communicate it’s ethical values more powerfully. The brand is regarded as a leader in ethical and sustainable fashion and worn by the likes of The Duchess of Cambridge and Hollywood A Listers.
Brand Creation
Rosebourne
New Garden Centre and Leisure Destination
Working with the former management team of national garden centre chain, Wyevale, we created the brand concept from scratch for Rosebourne. This included logo, brand identity, website and instore design concept. We created a hugely successful launch campaign with through-the-line activities including print, radio, social, digital and PR.
PR, Campaign Creation
Utilities Provider for Not-for-Profits
Supported in development and implementation of hugely successful ‘Nicest Job In Britain’ campaign which generated coverage in Daily Mail and on ITV, raising awareness and interest in 100s of target clients. Backed up with vertical trade PR campaign.
Eccomerce Strategy
Grace Cole
Global Bath, Body and Beauty Brand
To support its domestic and international expansion we created a refreshed brand identity based on market insights. We developed a new Magento 2 ecommerce platform and managed through-the-line marketing activities covering influencers, organic social, digital and PR.
Integrated Marketing Strategy, Activation
Upham
Pub and Hospitality Chain in South England
Provided outsourced marketing department as pub chain grew from 1 to 12 sites. Worked directly alongside board, senior management and individual pub managers to scale activities as the group grew. Provided full marketing service including room revenue, management of OTAs, affiliate partnerships, PR and social.
Integrated Marketing Strategy, Activation
Case Hut
Mobile Phone and Tech Accessories Platform
Created integrated marketing strategy, including PR, organic social and paid for digital tactics, to drive awareness and leads, while optimising conversion and retention for ecommerce platform.
Brand Identity, Integrated Marketing Strategy, Activation
One Ldn
Boutique Gym Brand
The gym was originally branded Alex Fitness, a spin off from Russia’s leading gym chain. We created a completely new brand identity and positioning to make it fit for purpose for the West London market. We oversaw the roll out of the brand through all touchpoints, including the gym, the website, print and digital assets. Provided fully outsourced marketing team including social, digital and PR.
Integrated Marketing Strategy, Activation
Puma
Student Ambassador
We were brought in by PUMA’s UK licensee, Genesis to help them break into the university sports team market. We developed a student ambassador campaign which included recruiting and training ambassadors at universities across the UK. We then provided monthly management of the ambassadors to ensure they hit their KPIs and supported them in their tender process to Student Athletic Unions
Integrated Marketing Strategy, Activation
Rude Health
Innovative Healthy Food & Drinks
One of Thomond’s first projects, we were brought in by the Rude Health team to help create a PR campaign and that would help fuel their rapid growth and position the brand as a leader in the healthy eating and drinks sector. We also launched their free-from drinks range to huge acclaim.
Brand Identity, Integrated Marketing Strategy, Activation
Maison Du Mezze
Premium Lebanese Restaurant Group
Created marketing strategy to drive footfall into flagship Leicester Square site and also online bookings across the group. Updated the UX and UI of the website which saw online bookings increase by 300%. Managed social, digital and influencer campaign as well as seasonal experiential activities.
Integrated Marketing Strategy, Activation
William Edwards
B2B and B2C Fine Bone China
Created brand identity and positioning for international expansion in both B2B and B2C markets. Bespoke websites, positioning and marketing campaigns created for both channels. Success has seen B2B range adopted by 5 star hotels, Michelin-starred restaurants and First Class on international airlines. Consumer expansion has seen product taken in John Lewis and Fortnum & Masons.
Integrated Marketing Strategy
Office Design
Updated brand proposition to make the product more compelling. Lead generation campaign created through inbound and outbound content marketing. Lead conversion increased through new website UX and UI which increased conversion.
Brand Positioining
Equi London
Award-Wining Nutritional Supplements
Developed brand strategy and positioning for high growth nutritional brand. Used audience insights and neuroscience techniques to develop a positioning that focused on the benefits of the products and the situations and lifestyle for which they are relevant. Equi London has gone on to become multi-award winning and featured in mainstream luxury lifestyle press.
Go to Market Launch Strategy
Lettings Platform
Worked with founder from concept to successful launch for new platform in the education sector. Ran detailed quantitative and qualitative research to form brand positioning and messaging. Created website including unique search and booking functionality.
Brand Positioning, Content Marketing
Temporary Staff Solutions
Conducted in depth client interviews to understand the complexities of the buying cycle. Using these insights we were able to create unique positioning in crowded recruitment market that allowed the brand to distinguish itself with powerful and compelling value propositions.
Lead Generation, Conversion Optimisation
Smartplant
Leading Plant and Garden Care App
Supported high growth from early stage. Provided flexible service that has scaled as the app has grown. Services include brand positioning and messaging, PR, digital marketing and experiential with support of rollout across national Homebase stores.
Integrated Marketing Strategy
Trade Restaurant Booking Platform
Created new brand positioning based on detailed customer interviews. Used industry data to identify new market opportunities. Developed content marketing campaign that lead to increase in leads and sale conversions.
Brand Positioning, PR
Angel Investment Platform
Supported launch of new product with creation of high impact PR campaign. Conducted market and competitor audit to develop stand out brand proposition. Content materials created for sell ins to national and specialist media. Features generated included the FT.
PR, Content Marketing
Student Entrepreneurial Mentoring Programme
Developed PR and events programme to raise profile of the programme. Created campaign assets including video and case studies which resulted in features in the Evening Standard and Sunday Times.
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